MoMA PS1
Brand Identity
Designer
+ Brand Identity
+ Logo Design
+ Motion Design
+ Illustration
MoMA PS1 is an exceptional institution that serves as a distinctive museum, providing audiences with unparalleled opportunities to encounter and engage with new art and thought-provoking perspectives. With a rich history spanning nearly five decades, this institution has consistently offered profound insights into the worldviews of various artists.
In designing the branding project for MoMA PS1, my primary objective is to establish a distinct and captivating identity that sets it apart from MoMA while accentuating its unique essence. I draw inspiration from the vibrant and experimental spirit of the museum's location, Queens, using the grid from its location as the core of my concept. This new logo and brand identity not only represents the local community but also embodies a sense of freshness, youthfulness, and a spirit of exploration that pervades the institution. This project aims to create a visual identity that captures these qualities and showcases MoMA PS1 as a beacon of innovation and creativity within the art world.
In designing the branding project for MoMA PS1, my primary objective is to establish a distinct and captivating identity that sets it apart from MoMA while accentuating its unique essence. I draw inspiration from the vibrant and experimental spirit of the museum's location, Queens, using the grid from its location as the core of my concept. This new logo and brand identity not only represents the local community but also embodies a sense of freshness, youthfulness, and a spirit of exploration that pervades the institution. This project aims to create a visual identity that captures these qualities and showcases MoMA PS1 as a beacon of innovation and creativity within the art world.
Projects ideas and exploration
![]()
![]()
